SIDE A: CONTENT & INFLUENCER STRATEGY + AI CONTENT SYSTEMS

I help brands communicate clearly and stay culturally current. I do this through content strategy, creator-led storytelling, and AI-assisted systems that help teams produce high-quality work faster without losing their voice.

CONTENT STRATEGY & STRUCTURE

I work with content that needs to be understood fast and used in real situations. I shape structure, simplify language, and build formats people can scan, save, and act on.

INFLUENCER + CREATOR STRATEGY

I develop creator-led ideas that feel natural in-feed. This includes campaign stories, creator briefs, clear guardrails, and content direction that protects the brand while keeping creators true to their voice.

STORYTELLING & EDITORIAL THINKING

I help ideas take shape through narrative. This can be campaign concepts, newsletters, brand stories, or simple editorial systems that keep content clear and connected over time.

BRAND TONE & VOICE

I focus on how brands sound day to day. Calm, human, and consistent language matters more than volume or hype, especially when content is made quickly or with AI support.

RESEARCH & CULTURAL OBSERVATION

Much of my work starts with watching what people do. I look at behaviour, patterns, and context, then turn that into clear creative direction.

AI CONTENT SYSTEMS (BEHIND THE SCENES)

I build practical AI-assisted workflows that support the work above. Templates, prompt libraries, draft-to-edit steps, and simple quality checks help teams move faster while maintaining tone and standards.

SIDE B:MY WORK

THE DIGITAL FACTORY

LET'S SPIN THIS

A doll with brown hair, red lipstick, and a patterned dress is lying on a bed surrounded by instant film photographs and small items, with a caption overlay that reads "Take That Picture: Case Snapshots."

DEVELOPING THOSE SHOTS

A woman with dark hair and a red headband adorned with a large bow, smiling and laughing, standing against an orange textured wall.

HONEY I’M STILL FREE

People often ask why I moved to Sweden.

I came for love, stayed for work, and slowly learned to appreciate the quiet, the lack of small talk, and the seriousness around everyday things. Over time, I built a career in content strategy, storytelling, and digital culture, working across brands, media, and self-initiated projects.