VOLVO MINNING
Volvo Mining approached us with a mission to transform its image. They're committed to achieving carbon neutrality and are extending their efforts to help customers do the same.
the problem
In our discussions with the client and a female equipment operator, we noticed a big problem: many people have the wrong idea about electric equipment, making their views outdated.
the solution : E-VOLVO TRAINING PROGRAM
E-Volvo aims to educate on sustainable equipment. Training is free and could be subsidized by the government.
Volvo will invite quarries needing updates and offer a lottery for one to win free electrified equipment.
To make it easier for everyone, we suggested using flexible payment options, such as fee-based methods and special contracts.
Through this solution
When crafting our solution, we aimed to change people's perceptions of electric vehicles. Educating quarry workers seemed like the perfect way to do this. It's also a chance to build loyalty and hear from Volvo’s customers directly.
