Working for black chateau enterprises
Joining Black Chateau, my dream was to work in PR, driven by my love for social media. Along the way, I've led a Webby award-winning newsletter team, organized The BookFest, created content, and collaborated with influencers. This journey taught me about branding and how businesses and authors shape their own identity.
the bookfest
At The BookFest, I made content for this amazing event focused on community connection. It was a thrill to connect to famous authors like James Dashner, Deborah M. Pratt, and Josh Malerman. Their presence added so much energy and made the literary scene truly special!
Finding influencers for authors
In my role, I sourced BookTokers for author William Bernhardt. This involved researching #booktok and influencer articles to match Bernhardt's courtroom dramas. I crafted briefs and tracked the campaign's impact.
content creation for authors
Creating social media content for authors was a highlight. While mostly on meta platforms, it had its challenges in finding talking points. Yet, I found inspiration in their books, colleague-organized interviews, and timely news events.
