nikki
Stockholm-based content strategist
I'm a Canadian expat who's really into social media management and content strategy. I love showcasing companies and helping them shine in the digital world.
KYUTEE NAILS featured on michelle obama’s page
In my strategy to promote Kyutee Nails and boost voter participation during the 2020 election, I collaborated with influencers, including celebrities and models. Notably, connecting with Aquaria, a RuPaul's Drag Race winner, resulted in her feature on Michelle Obama's "When We All Vote" Instagram, underscoring the impactful outcome of our collaboration.
HYPER ISLAND WORK part 1
As a content development student at Hyper Island, we started creating a music group, with a rapper named DEE, and crafting content for various platforms. Subsequently, we shifted gears to develop a content plan for Hyper Island's marketing team
hyper island work x ally strategy
In this project, we partnered with Ally, aka BirdRelations, a relationship app, to craft a personalized content strategy.
rebranding Vässla
I conducted a rebranding process for Vässla and assisted in determining how to reposition themselves on their social media platforms.
BLACK CHATEAU enterprises WORK - our team won a webby
At Black Chateau Enterprises, I played a pivotal role in content creation, contributing to a Webby Award-winning newsletter. Notably, I successfully collaborated with BookTokers to identify influencers for author William Bernhardt. Additionally, I actively participated in The BookFest, a two-day event that showcased renowned authors such as Josh Malerman, the writer of Birdbox, Deborah M. Pratt, the writer of the Quantum Leap series, and James Dashner, the author of the Maze Runner series.
fashion work- won an eu contest
I've loved fashion since childhood, always sketching clothes. With a background in art history and fashion design, visual language is key for me. The connection between garments in paintings and fashion design intrigues me, providing insights into people's thoughts and emotions throughout history, including our present time.
