nikki
Stockholm-based content strategist
I'm a Canadian expat who's really into social media management and content strategy. I love showcasing companies and helping them shine in the digital world.
Companies I worked with
These are companies I have done projects for and companies in different capacities.
Worked with corporate entities
During my time at Valtech Radon, I worked with some awesome corporate clients. Thanks to NDAs, I can’t share all the details, but I can share the skills and experience I bring to the table!
Featured on Michelle Obama's Instagram: My Kyutee Nails Campaign Strategy
To promote Kyutee Nails and boost voter turnout in the 2020 election, I partnered with influencers, including celebrities like Aquaria, a RuPaul's Drag Race winner. Our collaboration resulted in a feature on Michelle Obama's "When We All Vote" Instagram, showcasing our successful efforts. Below are some of the influencers I got involved.
our team won a webby
At Black Chateau Enterprises, I played a pivotal role in content creation, contributing to a Webby Award-winning newsletter.
We came up with a strategy for Volvo
For this project, our group needed to develop a strategy for Volvo to promote their mining vehicles.
Crafting a Plan for SF Studios' New Movie
Working with SF Studios was a dream. They're a Nordic film institution. Crafting a marketing campaign for their latest film, "Äkta Skräck," was incredibly thrilling for me and our team.
Our Team Wins Worth Partnership Project: A Prestigious EU Contest
We joined the WORTH Partnership Project, funded by the EU's COSME Programme. Representing Sweden, our aim was to design and produce clothing for premature babies, filling a market gap.
hyper island project
In this project, our job was to market for the Hyper Island team. We were given a program and had to create a campaign for it.
ally strategy
In this project, we partnered with Ally, aka BirdRelations, a relationship app, to craft a personalized content strategy.
black chateau work
I started at Black Chateau Enterprises in 2021. It's a PR agency for authors, books, and more. I've worked with famous authors and influencers, creating interesting content during my time here.
repowered
Working with For Repowered was a proud moment for me, especially considering my family's Holocaust history. The project aimed to bring Ukrainian frontline medics to Sweden for psychological rehabilitation, with our focus on showcasing their stories through an exhibit.
youngnest
When I was young, I lived at home, uncertain about my future. Leaving home was unexpected. Working with YoungNest, our client, I discovered their mission: to empower young adults in Sweden with the tools and knowledge for successful adulthood.
social media group/page management
I've managed several Facebook pages and groups, including one with 21K members. As a moderator, I've seen the group grow rapidly from a small size. One of our key strategies is having regular moderator/admin conversations to stay aligned on issues and ensure members don't fight.
Let’s rebrand Vässla’s socials
I conducted a rebranding process for Vässla and assisted in determining how to reposition themselves on their social media platforms.
FASHION Work(Sashay, Shanté)
I've LOVED fashion since I was a kid, always sketching clothes. With my background in art history and fashion design, visual language is everything to me.
dee the rapper
We created a music group with a rapper named DEE and crafted content for various platforms.
