hello sf studios
We first met with SF Studios, where they introduced themselves and shared their company history.
the brief
Next, we were given a straightforward task: determining how to promote their new movie "Äkta Skräck."
Let’s go to the movies
After watching the movie, we brainstormed several ideas. We looked at what kind of content was popular and what would work well with the film. We presented these concepts to SF Studios, and while they liked our ideas, we ultimately decided to pass on them.
let’s smile
We went back to the drawing board and considered what made great campaigns. We drew inspiration from movies like The Blair Witch Project and Smile, which created viral marketing with simple methods. Smile, in particular, stood out with its tactic of having people "smiling" in different places.
the power of sound
During our brainstorming session, we explored the potential impact of sound. Two team members suggested incorporating a whisper of "Äkta Skräck." This brought to mind a campaign for the Paranormal State and Walking Dead series in New York City, where whispers were used to captivate diverse audiences, resonating with our discussion. Additionally, we dived into the concept of non-linear choatic sound during our research phase.
The whisper campaign
The campaign entails adding a whisper of the title "Äkta Skräck" into the regular content of popular micro-influencers. The aim is to spark curiosity about the film while tying into its storyline, creating an unexpected experience. The campaign will unfold over several weeks, with stages where followers initially don't react, then react, and finally acknowledge the
