Let’s leave the nest
We were introduced to YoungNest and met its young founder, Nick, who, at just 22 years old, founded the organization right after high school. He recognized a significant lack of knowledge about everyday life and was motivated to address it.
the brief
Next, our task was to revamp their website and improve their social media presence.
What we wanted to do
We saw their website was unfocused and overloaded. One team member refined the branding, and another crafted brand colors and the Instagram profile.
what we learned
We found that video content, especially from YoungNest's old Instagram, did really well. Our plan was to move YoungNest to video content on platforms like TikTok. Plus, we aimed to boost teens' self-confidence, critical thinking, and independence.
but what types of videos
YoungNest targeted young people for education. We focused on creating content pillars around educational topics, ensuring lasting value for the client. Our goal was to increase website traffic for advertisers by revamping social media and establishing a cohesive brand image.
We structured video content with a hook, informative section, and call to action. Additionally, we provided three content structuring methods
Types of content
We planned content for YoungNest after our work ended: tutorials for value and traffic, street interviews for fun, and trivia for engagement and visibility.
our client’s impression
Our client was thrilled with our services and the rebranding of their social media posts and website. They also saw the potential benefits of the TikTok strategy.
