dee the rapper
We introduced a rapper named Dee, aiming to capture a 90s-flavored psychedelic rap vibe.
We then had to re-brand and change the image of Dee.
After a session with an industry professional, we realized our initial music video and album covers didn't match our vision. So, we decided to rebrand. We set the project in 2023, revamping the layout, products, and other design elements to match. This shift required us to create materials that aligned with Dee's updated image.