LET’S GET HYPER
We worked with Hyper Island as our client, partnering with them to promote the Motion Creative program.
the brief
Next, we received a simple task: develop a story/strategy about our program.
TALK TO THE MOTION CREATIVES
Our next step was speaking to the motion creatives to find out what they needed to learn. After talking with people in the program, we discovered it combines old-school animation with new technology. This helps participants start careers in the motion industry, marketing, and advertising.
Let’s MAKE THEM LAUGH
When we initially received the brief, we decided to focus on top-of-the-funnel content. Since this type of content aims to be relatable, we thought, "Why not add humor?" Our concept features people in relatable situations where they're not at their best, but that's okay because they're motion creatives.
BACK TO THE DRAWING BOARD
However, following a meeting with Hyper Island’s industry professionals, where we discovered we weren't among the top teams, we made the decision to rebrand. We aimed to create something more aligned with the Motion Creative Program's objectives.
HYPER ISLAND loved it in the end
Our fresh concept, which delves into what a motion creative truly is, was a success! Hyper Island loved it and shared our reel on their social media. I learned that it's okay to ditch an old idea and try something new.
