rEPOWERED
When our team was assigned Repowered, none of us fully knew what to expect. As the project unfolded, it became clear how meaningful it was—not just for us, but for the people we were supporting. Together, we worked on a campaign aimed at helping Ukrainian medics find rest and relief in Sweden after working under intense conditions. For me, having family members who survived the Holocaust, the topic of trauma and PTSD carries personal weight. But what stayed with me most was the collaboration—everyone on the team brought empathy, care, and respect to every step.
the brief
Our next task involved meeting with the founder, Sebastian Lindström. He proposed that we visit the organization to observe the Ukrainian medics in Sweden receiving assistance, allowing us to strategize our project approach. During our conversation, Sebastian also mentioned that the organization had a photo exhibition and expressed interest in expanding its reach to a broader online audience.
how might we
During our project, we observed that people often experience compassion fatigue due to the constant influx of news from around the world. To address this, we needed to find a way to connect with those already sympathetic to the situation in Ukraine and inspire them to emotionally engage and contribute. Our approach involved conducting interviews to highlight the human aspect of war, aiming to foster understanding and empathy among our audience.
the solution
We opted to create a digital platform showcasing medics. Users would be matched with a medic's story that best resonates with them, resulting in a personalized experience.
To check out the prototype in action. Click: This Figma Link
Let’s promote it
To build excitement for our website, we will launch a pre-launch social media campaign featuring a digital poster asking, "Ever wondered if life had different plans for you?" with the hashtag #CouldThisBeYou. After the journey, share it to enable others to adopt a persona, spreading awareness about these stories.
loved it in the end
In the end, the client loved the campaign, but they suggested changing the black-and-white imagery on their socials, feeling it made the medics appear dead. Nonetheless, we were pleased to shed light on the lives of these medics before the war, ultimately achieving a positive outcome.
