EMPOWER SPORTSWEAR
When Empower Sportswear asked me to create content, the main goal was to just show the clothes. Clean, simple, UGC-style visuals.
But they didn’t say I couldn’t explore more. So I did.
I’m still learning how to create content that feels both honest and useful. I wanted to try something a little different. Something that gently told a story. Not just about the product, but about showing up with purpose, even during a job search.
It wasn’t exactly what they asked for. But I believe in soft selling and in making space for emotion. This piece helped me learn how visuals and narrative can work together, and how to balance direction with creative instinct.
Still learning. Still figuring it out.
linkedin posts
LinkedIn Post: Speaking Up Against Hate and Misinformation
This wasn’t something I planned to post. It was something I felt deeply.
As the granddaughter of Holocaust survivors, seeing a photo that distorted history shook me. Watching it spread online made it worse.
I wanted to respond with care, not anger. So I told a story. I shared what the image meant to me, and why moments like that matter. I spoke from experience, with honesty and emotion.
The post connected with people. Not because it was loud. But because it was real.
Working in social media, I’ve seen how fast misinformation spreads. This reminded me that sometimes, the most powerful thing you can do is just speak clearly and speak from the heart.
LinkedIn Post: Living with Auditory Processing Disorder
This post was a quiet one and yet, one of the most meaningful pieces I’ve written. I opened up about having auditory dyslexia, how it shaped my education, and how it still affects my experience with Swedish as an immigrant.
I didn’t write it to go viral. I wrote it because I needed to put those feelings somewhere. But it ended up becoming a conversation starter for others who’ve struggled in silence. That’s when I realized: good content doesn’t need a call-to-action. Sometimes, it just needs to be real.
no long dashes and honest
