nikki
Stockholm-based content strategist
Canadian in Sweden who enjoys fika and working with social media. Brings creativity, ideas, and support to team projects, with a focus on real connection and thoughtful communication. Believes good work happens together—and is always happy to listen, contribute, and build something useful as a team.
Companies I worked with
These are companies I have done projects for and companies in different capacities.
what others say • Teamwork • Working •
TESTIMONALS
Agency Life: Big Clients, Bigger Teams
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Agency Life: Big Clients, Bigger Teams *
During During my time at Valtech Radon, I was lucky to contribute to projects alongside some truly brilliant teams. Because of NDAs, I can’t share all the details—but I learned a lot by supporting work for well-known brands and adapting to fast-paced, collaborative environments.
If you peek at the approved client list, I might have had a small hand in a few. Quietly. Gratefully. With lots of teamwork behind every step.
KYUTEE NAILS
A Collaborative Project That Ended Up on Michelle Obama’s Instagram
A creator-first campaign built on authenticity, not instruction. We invited artists to express their stance on voter rights through nail design — no scripts, just stories.
What followed was bold, unexpected, and bigger than we imagined.
3M+ impressions
+48% engagement
1 Michelle Obama share
our team won a webby
I was lucky to be part of the amazing Black Château team that helped shape a newsletter readers truly connected with. Together, we worked on content that felt genuine, thoughtful, and community-driven.
Somehow, that collaboration led to a Webby Award—which still feels a bit surreal. I'm just grateful to have contributed, and to have learned so much from the process (and the people).
We came up with a strategy for Volvo
For this project, our group needed to develop a strategy for Volvo to promote their mining vehicles.
Crafting a Plan for SF Studios' New Movie
Even though “Äkta Skräck” was a bit of a tongue twister, working with SF Studios was an absolute joy. As a leading Nordic film company, they brought both high expectations and generous collaboration.
Together, we shaped a campaign that balanced suspense with strategy, challenging and rewarding in equal measure. It was truly a team effort, and I learned a lot from the creatives behind the scenes (and the ones in front of the camera, too).
Worth Partnership Project
We joined the WORTH Partnership Project, funded by the EU's COSME Programme. Representing Sweden, our aim was to design and produce clothing for premature babies, filling a market gap.
Skön Noir – Fashion Without the Mask
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Skön Noir – Fashion Without the Mask *
As part of the Noroff Digital Marketing program, I created Skön Noir—a brand built on the belief that fashion can be timeless, inclusive, and kind.
Why?
After working in environments that didn’t always feel safe or supportive, I started noticing how often neurodivergent creatives are asked to change who they are just to fit in.
Skön Noir was born from that moment. It’s about creating a space where people don’t have to mask, where creativity is met with care, and where we give back to those still finding their voice.
A Work in Progress (with a lot of support)
Branding
With input from classmates and mentors, I shaped the vision and tone of voice to reflect timeless noir style, inclusivity, and meaningful support for the neurodivergent community.Newsletter Development
I received thoughtful feedback as I planned email content around stories of creativity, inclusion, and real people—not just products. The goal? Connection.Website Creation / SEO + SEM
With help from peers and instructors, I developed strategies that bring the brand online in a way that’s accessible, honest, and built for long-term impact.
This brand is growing—and I’m growing with it. I’m so thankful to everyone who’s shared ideas, encouragement, and edits along the way.
Exploring Content
Here I am exploring my own content creation, trying different ideas, and learning what works (and what doesn’t).
Some of the pieces here were self-initiated, others shaped by light direction—but all are part of the process.
It’s not polished or perfect, just a space to practice, grow, and keep showing up. I’ll be adding more as I go.
CASE STUDIES
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CASE STUDIES *
These projects were part of job interview tasks I was lucky to receive. One focused on mobility, the other on invoices—very different, but both fun to explore. I approached each with curiosity and care, doing my best to bring the ideas to life in a simple, thoughtful way.
I'm grateful I got the chance to work on them.
hyper island project
In this project, our job was to market for the Hyper Island team. We were given a program and had to create a campaign for it.
ally strategy
In this project, we partnered with Ally, aka BirdRelations, a relationship app, to craft a personalized content strategy.
black chateau work
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black chateau work *
I joined Black Château Enterprises in 2021—a small but mighty PR agency for authors, books, and all things literary. Since then, I’ve had the chance to collaborate with thoughtful teams, storytellers, and creatives who care deeply about the written word.
Together, we’ve crafted content that helps books stand out—and hopefully feel a little more seen.
→Check Out Black Chateau
repower
The project with For Repowered aimed to bring Ukrainian frontline medics to Sweden for psychological rehabilitation.
Our team focused on showcasing their stories through an exhibit, highlighting the emotional toll of war and the resilience of those on the front lines. With a family history tied to Holocaust survival, this work carried personal meaning, making the storytelling feel all the more urgent.
youngnest
When I was younger, I wasn’t quite sure what adulthood meant (and I wasn’t alone). Figuring out how to leave the nest didn’t exactly come with a roadmap. That’s why it was meaningful to collaborate with YoungNest, a team supporting young adults in Sweden as they navigate real-life independence. Together, we worked on content that felt honest, relatable, and useful—exactly what I would’ve needed back then.
social media group/page management
Having ADHD, I’ve often found myself drawn into community work—especially online. Over time, I became part of several Facebook group teams, including the ADHD Female Entrepreneurs group.
Together with the other moderators, we helped grow the group from a small circle to over 21,000 members. A big part of keeping things on track has been our regular check-ins and shared responsibility.
It's not always smooth sailing—but collaboration helps prevent things from spiraling (as they sometimes do in big communities).→Get Meta
FASHION Work
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FASHION Work *
Yes, fashion is my passion—cliché, but true. As a kid, I was constantly sketching outfits like I had a Paris runway to prepare for. With a background in art history and fashion design, I see the world in aesthetics
dee the rapper
We created a music group with a rapper named DEE and crafted content for various platforms.