SOME PEOPLE BINGE NETFLIX, I BINGE CASE STUDIES

Some people binge Netflix. I binge on case studies that I create for myself in Canva.

I know, I know. Weird hobby. But here’s the thing: I can’t look at data without connecting it to real life. Otherwise, it’s just numbers on a screen. So instead of waiting for the perfect project to land in my lap, I built my own.

Why?

Because data doesn’t exist in isolation. To me, every number tells a story. Every click, cart, or conversion maps back to behavior. And I learn best when I take those numbers and build them into something messy, playful, and real.

What’s THERE?

• Gap Kids → weekend parents, weekday chaos.

• Sephora → foundation and concealer = the ultimate BFF bundle.

• Netflix’s Wednesday → descriptive, predictive, and prescriptive analytics in goth eyeliner.

• Spotify → when machine learning knows you better than your best friend.

• E-commerce deep dives → Alo, ASOS, H&M, Wakakuu, Louis Vuitton (who nails checkout and who makes you rage-quit).

• makes you rage-quit).

• Fandom hype → Labubu & Beyoncé x Levi’s proving culture can be the best growth hack.

Maybe it’s a little weird. But it’s also how I learn best.